The Purple mattress company bought for $900,000 in 2017. Purple characterized their internet domain name purchase as an intangible property and are amortizing it over a 15 year period, according to PURPLE INNOVATION, LLC’s 2017 SEC filing. is a premium domain name.

In an effort to re-brand their business, WonderGel, LLC, acquired and changed their name to PURPLE INNOVATION, LLC

Notes to Financial Statements – Note 5:


Purple Innovation LLC 2017 Financial Statement: Note 5
Internet domain Gross Cost: $900,000


(Formerly known as WonderGel, LLC)


purple mattress egg drop test 2018 March 20: screenshot

Registrar Data
Registrant Contact Information:
NameJacob Berube
OrganizationPurple Innovations LLC
Address  Gandi-63-65 boulevard Massena
City Gandi-Paris
State / Province Paris
Postal Code 75013
Country FR
Email admin @