The Purple mattress company bought Purple.com for $900,000 in 2017. Purple characterized their internet domain name purchase as an intangible property and are amortizing it over a 15 year period, according to PURPLE INNOVATION, LLC’s 2017 SEC filing. Purple.com is a premium domain name.
In an effort to re-brand their business, WonderGel, LLC, acquired purple.com and changed their name to PURPLE INNOVATION, LLC
Notes to Financial Statements – Note 5:
PURPLE INNOVATION, LLC
(Formerly known as WonderGel, LLC)
Registrar Data
Registrant Contact Information:
NameJacob Berube
OrganizationPurple Innovations LLC
Address Gandi-63-65 boulevard Massena
City Gandi-Paris
State / Province Paris
Postal Code 75013
Country FR
Phone+33.170377666
Fax+33.143730576
Email admin @ purple.com