Purple Mattress Buys Purple.com for $900,000

purple.com mattress test 2018 March 20

The Purple mattress company bought Purple.com for $900,000 in 2017. Purple characterized their internet domain name purchase as an intangible property and are amortizing it over a 15 year period, according to PURPLE INNOVATION, LLC’s 2017 SEC filing. Purple.com is a premium domain name.

In an effort to re-brand their business, WonderGel, LLC, acquired purple.com and changed their name to PURPLE INNOVATION, LLC

Notes to Financial Statements – Note 5:

 

Purple Innovation LLC 2017 Financial Statement: Note 5
Internet domain Gross Cost: $900,000

PURPLE INNOVATION, LLC

(Formerly known as WonderGel, LLC)



 

purple mattress egg drop test 2018 March 20: purple.com screenshot

Registrar Data
Registrant Contact Information:
NameJacob Berube
OrganizationPurple Innovations LLC
Address  Gandi-63-65 boulevard Massena
City Gandi-Paris
State / Province Paris
Postal Code 75013
Country FR
Phone+33.170377666
Fax+33.143730576
Email admin @ purple.com